Cookie Policy

Effective Date: 16/06/2026

This Cookie Policy explains how Sporting Affair uses cookies and similar technologies on its websites, including Liverpool FC Match Breaks, which is a trading style of Sporting Affair.

By continuing to browse or use our website, you agree to the use of cookies in accordance with this policy.

What Are Cookies?

Cookies are small text files that are placed on your computer, tablet or mobile device when you visit a website. Cookies help websites function correctly, improve user experience and provide information about how visitors use the site.

Cookies do not typically contain information that personally identifies you, but personal information we store about you may be linked to information stored in cookies.

How We Use Cookies

We use cookies to:

  • Ensure the website functions correctly
  • Remember your preferences and settings
  • Keep items in your shopping basket
  • Process bookings and account logins
  • Analyse website traffic and visitor behaviour
  • Improve website performance and user experience
  • Measure the effectiveness of marketing campaigns
  • Help protect against fraudulent activity

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly and cannot be switched off.

Examples include:

  • Shopping basket functionality
  • Customer account login sessions
  • Security and fraud prevention
  • Booking and checkout processes

Without these cookies, some parts of the website may not function correctly.

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website.

They allow us to collect information such as:

  • Number of visitors
  • Most visited pages
  • Time spent on pages
  • Navigation patterns
  • Website performance issues

This information is used to improve our website and services.

Examples may include:

  • Google Analytics
  • Google Tag Manager

Functionality Cookies

These cookies allow the website to remember choices you make, such as:

  • Language preferences
  • Account settings
  • Previously viewed pages
  • Login information

These cookies help provide a more personalised experience.

Marketing and Advertising Cookies

These cookies may be used to:

  • Display relevant advertisements
  • Measure advertising effectiveness
  • Build audiences for future marketing campaigns
  • Track visits from advertising platforms

Examples may include:

  • Google Ads
  • Meta (Facebook) Pixel
  • Remarketing and retargeting services

These cookies may be placed by us or by trusted third-party providers.

Third-Party Cookies

Some cookies may be set by third-party services integrated into our website, including:

  • Google Analytics
  • Google Ads
  • Stripe
  • Social media platforms
  • Embedded content providers

These third parties may collect information about your online activities over time and across different websites.

Please refer to the privacy policies of these providers for more information.

Managing Cookies

Most web browsers allow you to control cookies through browser settings.

You can:

  • View stored cookies
  • Delete existing cookies
  • Block all cookies
  • Block cookies from specific websites

Please note that disabling cookies may affect the functionality of our website, including account access, booking processes and shopping basket features.

Browser help pages:

  • Google Chrome
  • Microsoft Edge
  • Mozilla Firefox
  • Safari

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation or our business operations.

Any updates will be published on this page with a revised effective date.

Contact Us

If you have any questions regarding this Cookie Policy, please contact:

Sporting Affair
The Lensbury Conference Centre
Broom Road
Teddington
Middlesex
TW11 9NU

Telephone: +44 (0)208 943 5378
Email: info@sportingaffair.co.uk

Liverpool FC Match Breaks is a trading style of Sporting Affair.